*as originally posted on ING Australia – Adviser (linkedin showcase page) Dec 2017
Financial Standard has launched its FS Power50 guide, recognising the 50 most influential financial advisers in Australia as voted by the industry.
James Sutherland Founder & CEO of myonlineadvisers was recently included in the Top 50 “Influential” Advisers
Financial Standard defined “influential” as individuals who have been or continue to be instrumental in shaping the future of the financial advice industry.
We sat down with James and asked him how he feels about this recognition and what his thoughts are on thriving now and into the future of financial services.
Congratulations on this and well deserved recognition, tell us what does this mean to you and your dealer group myonlineadvisers?
Thank you, we have persisted with hard work and tenacity to gain depth in market insights, building new technology that will make a difference.
I believe this recognition confirms that Myonlineadvisers, our technology and processes have relevance in today’s market.
What drives you to be a leader in shaping the future or financial advice?
I have always had a personal fascination with technology and an early realisation that the financial services industry has no choice other than to adapt and adopt technology.
We are driven by the knowledge to remain relevant and viable we have to build, change and continue to develop new technology.
Technology will deliver efficiencies to advice businesses in the future allowing for more time to be spent with the “human side” of our business dealing with our clients goals and objectives.
How would you describe the “financial advice consumer” today?
Today’s financial advice consumer has more access to information than ever before.
They come to us with a level of financial education that they have garnered from many sources including the internet, media family and friends.
However they still want to be supported in their decisions, validated and guided through the complexity of financial advice, this is the real value that we offer to our clients.
How would you explain your X Factor for thriving in this fast paced, evolving financial services industry?
I believe our X Factor has always been the ability to remain open minded, agile and able to implement change when needed.
We have backed ourselves time and time again making informed choices through research, seeking market insights, networking and remaining resilient.
I personally don’t fear change or back away from challenges, seeking solutions and remaining a step ahead has been the key to our success.